How to Optimize Your Videos for Social Media Platforms

Understand Platform Requirements:

• Always plan for different video sizes before creating your videos. This will make resizing work more effective.

• Research the specific requirements and formats for each social media platform (e.g., Instagram, Facebook, TikTok) to ensure your videos are optimised for maximum engagement.

Short and Snappy Edits:

• Minimally plan for a teaser cut, short cut, and a main cut.

• Teaser cuts between 6 to 12-seconds have proven to more effectively grab viewers' attention quickly and convey your message succinctly.

Longer Cuts for Engagement:

• While short clips are essential, don't overlook the value of longer cuts for platforms like YouTube or IGTV, where users are more willing to invest time in watching content.

• Every platform and video duration has its purpose, optimise them.

Tailor Content for Each Platform:

• Adapt your videos to fit the unique style and audience preferences of each platform.

• For example, TikTok thrives on creativity and humour, while LinkedIn favours professional and informative content.

Consider Localisation:

• If targeting specific markets, consider localising your videos by adding subtitles, dubbing, or adapting content to cultural preferences and languages.

• If you are engaging an agency, make sure to include this in the pre-production planning to account for it in the timeline and delivery.

Test and Iterate:

• Experiment with different video lengths, formats, and content styles to see what resonates best with your audience.

• Regularly monitor metrics like views, engagement, and shares to gauge the effectiveness of your video optimisation strategies.